I feel that I was mostly successful in attracting my
audience. As when I showed it to members of my target audience I received a lot
of preferred readings. For instance on my front cover my audience was drawn in
by the simplicity of the design as they felt it was less cluttered then most
other magazines. My audience also liked the title ‘Siren’ as it connoted both
power and beauty which is how my audience see themselves. The use of colour
through the magazine was successful as the black, red and white made the
magazine recognizable as a rock magazine, and the purple then narrowed the
genre down even further to female rock. So my audience felt it was clear who
the magazine was targeted at. I made my models look strong and confident and my
audience appreciated this. As they said that they looked powerful instead of superficial
and objectified. Something that they didn’t like in other magazines.
However I also received some aberrant and negotiated readings;
mostly concerned with my fonts. As my audience felt that they styles of fonts
could have been more consistent, however I was trying to show the variety in
rock music through my fonts and not make it all look the same. However one
member of my audience liked all the fonts used but she thought that one or two
fonts could have been used more so that they didn’t stand out so much as
looking ‘odd’.
The majority of my audience liked what I had done with my
magazine, and they thought it was successful as a rock magazine. There were
only a few criticisms. This means that I have been successful in attracting and
addressing my audience, and I have created a magazine which suits it’s genre.
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