Tuesday 30 October 2012

Audience Profile




The audience of my magazine are girls aged 19-24 who are radicalists and non-conformists. As my audience are young adults and most likely students or shop workers, they would rank in the C2/D/E categories on the jicnar scale. They are all about living in the now and living life for fun, they care little about money or careers, music is the most important thing for them.




My readers love shopping at alternative clothing stores such as Blue Banana and Four Leaf. They wouldn't be seen dead in New Look or Topshop! Skinny Jeans are a must, and they are often seen in their favourite bands merchindise, showing their support.


1 comment:

  1. Excellent profile of target audience. Do you need to mention jicnar classifications though?

    ReplyDelete